For most products, as long as the customer perceives the ratio of price and benefit to be at least equal, perceptions of ________ will likely be favorable.
A) market share
B) quality
C) value
D) cost
E) brand image

Question

Quizplus · Accepted Answer

When customers perceive the ratio of price and benefit to be equal, it means they are seeing value in the product, which leads to favorable perceptions of value for money. Market share, quality, cost, and brand image depend on other factors and may not necessarily be directly affected by the ratio of price and benefit.

For Most Products, as Long as the Customer Perceives the Ratio