To better take into account the differential impact of fixed and variable costs, marketing managers can use ________ pricing.
A) cost-plus
B) psychological
C) odd/even
D) average-cost
E) target return

Question

Quizplus · Accepted Answer

Target return pricing is designed to consider both fixed and variable costs and then set a price to achieve a targeted return on investment. This method helps in better accounting for the differential impact of these costs.

To Better Take into Account the Differential Impact of Fixed