________ refers to products sold at prices below cost to attract shoppers to a store.
A) Free on board (FOB)
B) Bait and switch
C) Price bundling
D) Loss leader
E) Prestige

Question

Quizplus · Accepted Answer

Loss leader refers to products sold at prices below cost to attract shoppers to a store. The purpose is to entice customers to enter the store in the hope that they will also purchase other items at regular prices, thereby increasing sales overall.

________ Refers to Products Sold at Prices Below Cost to Attract