________ is the amount of price increase that can be taken without affecting customer demand.
A) Just noticeable difference (JND)
B) Price skimming
C) Return on investment (ROI)
D) Reference pricing
E) Free on board (FOB)

Question

Quizplus · Accepted Answer

Just noticeable difference (JND) refers to the minimum amount of change in a stimulus (such as price) that can be detected by a consumer. This is often used in pricing strategies to determine the acceptable amount of price increase that will not significantly impact customer demand.

________ Is the Amount of Price Increase That Can Be