Among the groups that have traditionally favored resale price maintenance arrangements are:

Question

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Both producers of well-known products and small retailers have favored resale price maintenance arrangements. Producers of well-known products want to maintain a high price for their brand image, and small retailers want to ensure they can compete with larger retailers who may undercut their prices. Mass retailers, on the other hand, would not traditionally favor resale price maintenance arrangements as it limits their ability to adjust prices to attract customers.

Among the Groups That Have Traditionally Favored Resale Price Maintenance