A(n) ________ vertical marketing system creates a powerful competitive advantage in the marketplace due to cost and process efficiencies realized when a channel is strictly controlled by one entity.
A) distributive
B) disintermediated
C) corporate
D) contractual
E) administered

Question

Quizplus · Accepted Answer

A corporate vertical marketing system is one where a single entity controls the entire distribution channel, from production to marketing and sales. This type of system can lead to cost and process efficiencies, as well as a more cohesive and streamlined approach to marketing and sales. Additionally, it allows for greater control over the brand and messaging, which can create a powerful competitive advantage in the marketplace.

A(n) ________ Vertical Marketing System Creates a Powerful Competitive Advantage