An example of a contractual vertical marketing system is ________.
A) e-tailing
B) stocking
C) wholesaling
D) franchising
E) retailing

Question

Quizplus · Accepted Answer

Franchising is an example of a contractual vertical marketing system where the franchisor (manufacturing company) grants the right to operate a specific franchise (retail store) to the franchisee, who agrees to follow certain standards and guidelines established by the franchisor. This allows the franchisor to maintain control over the distribution and marketing of their products.

An Example of a Contractual Vertical Marketing System Is ________