The goal of ________ is to share resources, especially knowledge-based resources, to effect optimally profitable relationships between two channel members.

Question

Quizplus · Accepted Answer

Partner relationship management (PRM) strategies aim to develop mutually beneficial relationships between two channel members by sharing resources, specifically knowledge-based resources. This approach helps to achieve optimization and profitability within the partnership. The other options, such as pull and push strategies, materials requirement planning (MRP), and enterprise resource planning (ERP), are not focused on developing relationships between channel members for mutual benefit.

The Goal of ________ Is to Share Resources, Especially Knowledge-Based