In a(n) ________ vertical marketing system, a channel member invests in backward or forward vertical integration by buying a controlling interest in other intermediaries.

Question

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A corporate vertical marketing system involves a channel member, typically a manufacturer or retailer, owning or investing in other intermediaries in the supply chain, either through backward integration (investing in suppliers) or forward integration (investing in distributors or retailers). This allows for greater control over the supply chain and can potentially lead to cost savings and improved efficiency.

In A(n) ________ Vertical Marketing System, a Channel Member Invests