When the objective is to obtain maximum product exposure throughout the channel, a(n) ________ strategy is designed to saturate every possible intermediary.

Question

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Intensive distribution strategy is designed to saturate every possible intermediary in order to obtain maximum product exposure throughout the channel. This strategy involves making the product available in as many outlets as possible, including convenience stores, supermarkets, and online stores. It is commonly used for products with high demand and low complexity, such as snacks, beverages, and personal care items.

When the Objective Is to Obtain Maximum Product Exposure Throughout