________ is the degree to which any member of a marketing channel can exercise influence over the other members of the channel.

Question

Quizplus · Accepted Answer

Channel power refers to the extent of influence any member of a marketing channel can exert on the other members. It is determined by the member's access to resources, the ability to withstand pressure, and the ability to control information. Therefore, option A is the correct answer.

________ Is the Degree to Which Any Member of a Marketing