In deciding on the right balance between control and flexibility in a channel, marketing managers must consider ________.

Question

Quizplus · Accepted Answer

The type of products involved can greatly impact the balance between control and flexibility in a channel. For example, perishable or high-value products may require more control to ensure proper handling and delivery, while low-cost or non-perishable products may allow for more flexibility in the channel. Therefore, marketing managers must consider the type of products involved when deciding on the right balance. The other options listed (A, B, C, and D) may be important considerations for channel management but are not directly related to deciding the balance between control and flexibility.

In Deciding on the Right Balance Between Control and Flexibility