________ distribution is often part of an overall positioning strategy built on prestige, scarcity, and premium pricing.

Question

Quizplus · Accepted Answer

Exclusive distribution is often utilized when the product is positioned as being high-end, scarce, prestigious, or when it demands a premium price. This form of distribution is defined as having a limited number of intermediaries, often exclusive or high-end retailers, who have access to the product.

________ Distribution Is Often Part of an Overall Positioning Strategy