An example of a push strategy is ________.

Question

Quizplus · Accepted Answer

Paying a shelf fee is an example of a push strategy because it involves persuading retailers to stock and promote a product through financial incentives or discounts. This approach aims to push the product through the supply chain and into the hands of consumers. The other options listed (organizing couponing campaigns, utilizing newspaper advertising, using television advertising, and employing direct marketing) are examples of pull strategies, which aim to create demand for the product among end consumers and encourage them to seek it out.

An Example of a Push Strategy Is ________