________ power is NOT a source of channel power.

Question

Quizplus · Accepted Answer

Consumer power is not a source of channel power as it refers to the power that the end consumer has over the channel members by virtue of their purchasing decisions, rather than the power that the channel members have over each other. The other four options (reward, referent, legitimate, and expert power) are all sources of channel power, as they represent various forms of influence or control that channel members may exert over each other.

________ Power Is NOT a Source of Channel Power