Consumers engage in limited search for items like midrange fashion apparel, home furnishings, and appliances. These are examples of ________ goods, which are candidates for selection distribution.

Question

Quizplus · Accepted Answer

These items are examples of shopping goods. Shopping goods are those for which consumers are willing to spend time comparing quality, price, and style across different sellers before making a purchase. This contrasts with convenience goods (which are bought frequently and with minimal effort) and specialty goods (which are unique or high-value items that consumers will go out of their way to find).

Consumers Engage in Limited Search for Items Like Midrange Fashion