When a channel member is respected, admired, or revered based on one or more attributes, that member enjoys ________ power within the channel.

Question

Quizplus · Accepted Answer

Referent power is based on a channel member's personal characteristics and the admiration, respect, or trust that they inspire in others. This type of power is not based on position or authority within the channel, but rather on the member's individual qualities. Coercive power is based on the ability to use threats or punishment, reward power is based on the ability to provide benefits or incentives, expert power is based on knowledge or expertise, and legitimate power is based on a formal or contractual position within the channel.

When a Channel Member Is Respected, Admired, or Revered Based