In the context of online advertising decisions, ________ are visually appealing, full-page ads that are delivered before the viewer is directed to the intended web page.

Question

Quizplus · Accepted Answer

Interstitials are full-page ads that appear before the viewer reaches the intended web page. They are visually appealing and can capture the viewer's attention. Banner ads are smaller ads that appear on a webpage, while search ads are text-based ads that appear on search engine results pages. Microsites are separate websites created for specific advertising campaigns, and search engines are platforms used for searching for information. Therefore, interstitials are the best match for the given description.

In the Context of Online Advertising Decisions, ________ Are Visually