The immediacy and personalization of social networks and, more broadly, the web itself set up the environment for ________.

Question

Quizplus · Accepted Answer

The immediacy and personalization of social networks and the web make them ideal platforms for viral marketing, where content is shared rapidly from person to person, often in a social context. This can lead to exponential growth in brand awareness and audience engagement.

The Immediacy and Personalization of Social Networks And, More Broadly