Operant conditioning...
A)uses \paired stimuli\ to make products and/or services more desirable
B)uses positive and negative reinforcement to change attitudes and behaviour
C)measures attitudes towards a certain subject
D)changes beliefs

Question

Quizplus · Accepted Answer

Operant conditioning involves the use of positive and negative reinforcement to modify behavior, rather than changing beliefs directly, measuring attitudes, or using paired stimuli which is more characteristic of classical conditioning.

Operant Conditioning