Classical conditioning can be applied within marketing. For example Coke's polar bear ad campaign. The bears (US) generate positive feelings (UR), and Coke (CS) is associated with the positive feelings that have then become the __
A)cr
B)us
C)ur
D)cs

Question

Quizplus · Accepted Answer

In classical conditioning, the conditioned response (CR) is the learned response to the previously neutral stimulus (CS), which in this case is Coke. The positive feelings become the CR.

Classical Conditioning Can Be Applied Within Marketing