The lower the reach and frequency, the higher the cost of an advertising campaign will be.

Question

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The lower the reach and frequency, the lower the cost of an advertising campaign will be. This is because the campaign will be targeting a smaller audience and therefore require less resources to execute. Higher reach and frequency typically result in higher costs because the campaign will be reaching a larger audience and will require more resources to execute.

The Lower the Reach and Frequency, the Higher the Cost