Sales promotion can be aimed directly at end-user consumers, or it can be targeted to members of a channel on which a firm relies to sell products.

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Sales promotion can be aimed directly at consumers, or it can be aimed at members of a channel, such as retailers, wholesalers or distributors, to incentivize them to promote and sell the products to end-users.

Sales Promotion Can Be Aimed Directly at End-User Consumers, or It