The goal of ________ advertising is to promote an industry, company, family of brands, or some other issues broader than a specific product.

Question

Quizplus · Accepted Answer

Institutional advertising's primary aim is to build and maintain a positive image of the company or organization, rather than promoting a specific product or service. It attempts to establish the company's personality, reputation, and personality in the minds of the public.

The Goal of ________ Advertising Is to Promote an Industry