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Marcia Was Describing a Humorous Ad to Her Friend, Who

Question 44

Multiple Choice
Marcia was describing a humorous ad to her friend, who asked her what product it was for. She said she didn't know because there were so many ads on TV that she got them all mixed up. This demonstrates the problem advertisers have with ________.

Marcia was describing a humorous ad to her friend, who asked her what product it was for. She said she didn't know because there were so many ads on TV that she got them all mixed up. This demonstrates the problem advertisers have with ________.


A) clutter
B) reach
C) frequency
D) impact
E) volume

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