From an AIDA model perspective, ________ advertising seeks to gain awareness and initial interest and is used mostly in the early growth stages of a product.
A) institutional
B) competitive
C) covert
D) pioneering
E) comparative

Question

Quizplus · Accepted Answer

The pioneering advertising seeks to create awareness and interest for a new or innovative product in the market. It is used primarily in the early stages of product growth, where the primary objective is to create awareness and generate interest among potential customers.

From an AIDA Model Perspective, ________ Advertising Seeks to Gain