Customers can quickly and easily become bored with any given advertising campaign, a concept referred to as advertising ________.
A) response function
B) tracking
C) wearout
D) persuading
E) illusion

Question

Quizplus · Accepted Answer

Advertising wearout is the phenomenon where customers become tired or bored of an advertising campaign after being exposed to it repeatedly. As a result, the impact and effectiveness of the advertising decrease over time.

Customers Can Quickly and Easily Become Bored with Any Given