When two or more brands are reviewed against each other on certain attributes, it is considered ________ advertising.
A) pioneering
B) competitive
C) institutional
D) comparative
E) covert

Question

Quizplus · Accepted Answer

When two or more brands are compared on certain attributes, it is considered comparative advertising. This form of advertising is used to highlight the advantages of one brand over its competitors. It can be an effective way to attract new customers, as well as to retain existing ones.

When Two or More Brands Are Reviewed Against Each Other