B2B
-International marketers conduct a great deal of their business-to-business deals with governments. As a buyer, governments offer many advantages to a seller except

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International marketers conduct a great deal of their business-to-business deals with governments. As a buyer, governments offer many advantages to a seller except significant bureaucratic processes. Governments as buyers offer many advantages to businesses and corporations, including the purchase of goods and services in large quantities. These allow for high returns on investment. Governments are also capable of using a nation's transport capabilities to import goods, and legislative power to negotiate trade agreements. However, governments can also be frustrating as buyers because of red tape and restrictions on sellers, such as complicated bidding steps.

B2B -International Marketers Conduct a Great Deal of Their Business-To-Business Deals