Branding
-Kashi Cereals began with a single cereal product and is now offering 8 different cereals with a range of additions, including raisins and flax seeds. This is an example of a------ .

Question

Quizplus · Accepted Answer

Kashi Cereals began with a single cereal product and is now offering 8 different cereals with a range of additions, including raisins and flax seeds. This is an example of a line extension. When an individual product grows from a single offering to many offerings, this is called a line extension. The goal behind a line extension is to capitalize on the popularity of a product by providing greater variety to consumers. This is done by making minor feature or attribute changes, such as the addition of a new ingredient. In this example, Kashi expanded its cereal line by introducing new features.

Branding -Kashi Cereals Began with a Single Cereal Product and Is