Communications
-Marketing communications specialists tailor their integrated messaging approaches to the particular demographics. Older/senior consumers are often targeted because they have------ discretionary income.

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Marketing communications specialists tailor their integrated messaging approaches to the particular demographics. Older/senior consumers are often targeted because they have the highest discretionary income. This demographic is also referred to as "mature consumers." With more than a quarter of American citizens estimated to be above the age of 55, this demographic is a significantly large one with unique purchasing preferences and habits. Mature consumers have the highest discretionary income compared to other age groups, which makes them of interest to marketers and businesses.

Communications -Marketing Communications Specialists Tailor Their Integrated Messaging Approaches to the the Particular