Communications
-In a movie scene, actor Bradley Cooper walks into a bar and says to the bartender, "Heineken, please; best beer in the world." This is an example of

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In a movie scene, actor Bradley Cooper walks into a bar and says to the bartender, "Heineken, please; best beer in the world." This is an example of integrated explicit product placement. In this type of product placement, not only is the product featured in the movie (for example, an actor holding a brand of beer in his hand), but it is also explicitly mentioned. Specifically, an attribute of the product is somehow written into the dialogue, such as "smooth beer" or "best-tasting beer." This type of placement is being increasingly found in popular shows and big budget movies so that they reach large audiences.

Communications -In a Movie Scene, Actor Bradley Cooper Walks into a a Bar