Concepts
-Which of the following gaps between a customer and a business must be bridged in order to conduct a successful marketing campaign?

Question

Quizplus · Accepted Answer

In order to conduct a successful marketing campaign, the information gap between a customer and a business must be bridged. There are seven types of gaps that must be bridged to succeed in marketing campaigns, and information is one of them. An information gap occurs when a business does not know what the needs of customers are and what prices to set, or when customers do not know what products are available from a business.

Concepts -Which of the Following Gaps Between a Customer and a a Business