Consumer Behavior
-Adolescents are more likely to buy the latest Apple product if bought by their classmates, who are referred to by marketers as a(n)------ .

Question

Quizplus · Accepted Answer

Adolescents are more likely to buy the latest Apple product if bought by their classmates, who are referred to by marketers as a reference group. A reference group is any group that can positively or negatively influence the purchasing attitudes, preferences, or behaviors of an individual. In this case, the classmates are a reference group exerting peer influence or pressure to purchase the latest Apple product.

Consumer Behavior -Adolescents Are More Likely to Buy the Latest Apple Product