Consumer Behavior
-A deep understanding of a country's customs and traditions, otherwise known as------, requires more than raw data and is essential for global marketing.

Question

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A deep understanding of a country's customs and traditions, otherwise known as culture, requires more than raw data and is essential for international marketing. A cultural analysis is an important component of an international marketing plan. Some countries, such as Saudi Arabia, are conservative, and there are clear gender-distinction customs. Companies promoting their products in a conservative country would understand the importance of modesty in promotional advertising. Consumers in a country are more likely to purchase products if the advertising reflects an understanding of their customs and culture.

Consumer Behavior -A Deep Understanding of a Country's Customs and Traditions, Otherwise