Pricing
-During the growth period of a product or service in the market, a marketing strategy's overall goal is to increase market share. As part of this strategy, the products are set at a

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During the growth period of a product or service in the market, a marketing strategy's overall goal is to increase market share. As part of this strategy, the products are set at a lower price. A company aims to appeal to a mass market during the growth period of a product or service lifecycle. In addition to this appeal and building intensive networks of outlets, marketing strategies in the growth period include lower per unit pricing to increase brand awareness.

Pricing -During the Growth Period of a Product or Service in in the Market