Pricing
-Following consumer requests, Nikon has introduced a new lens adjustment component that must be purchased along with the main camera lens at a competitive price in what is considered a(n)------ pricing strategy

Question

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Following consumer requests, Nikon has introduced a new lens adjustment component that must be purchased along with the main camera lens at a competitive price in what is considered a captive product pricing strategy. A captive product pricing strategy is applied when a product must be purchased with a main product. For instance, camera lenses and other parts much be bought with the main camera. Captive products are an important component of pricing policies and can give a producer or retailer a competitive edge if the prices are acceptably low to the consumer, especially when the main product is an expensive one.

Pricing -Following Consumer Requests, Nikon Has Introduced a New Lens Adjustment