Product Management
-A company offers a number of packaged lunches that include meat, chicken, fish, and vegetarian selections, which reflect its------------.

Question

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A company offers a number of packaged lunches that include meat, chicken, fish, and vegetarian selections, which reflect its product mix width. A product mix width is the number of product lines that a company offers. For example, a variety of meat lunches (beef, pork, etc.) would be considered one line, while lunches made with chicken (fried, curried, etc.) would be a second line. Each product line may require a different marketing strategy. The company may target working men, for instance, for the meat line, while targeting younger, female consumers for the vegetarian line.

Product Management -A Company Offers a Number of Packaged Lunches That Include