Product Management -Heinz Co. Decides to Discontinue Manufacturing Its Salsa-Flavored Ketchup Due
Product Management
-Heinz Co. decides to discontinue manufacturing its salsa-flavored ketchup due to poor sales in most outlets, using a------ strategy.
A) Product depth reduction
B) Marketing mix
C) Product mix shrinkage
D) Product line contraction
E) Product thinning
Correct Answer:
Verified
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