Product Management
-McDonald's new falafel sandwich offering is an addition to the company's well-known products, such as the Big Mac and Filet-o-Fish, in what is called a------ .

Question

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McDonald's new falafel sandwich offerings is an addition to the company's well-known products, such as the Big Mac and McFillet, in what is called a product line extension. When a company adds new products to an existing line, it is termed a product line extension. The goal of such an extension is to use a company's brand popularity to introduce a new product. This also helps the company introduce greater variety in their offerings and compete more broadly in the market.

Product Management -McDonald's New Falafel Sandwich Offering Is an Addition to the to the Company's