Product Management
-In its product development and marketing process, Nike gathers individuals from different departments to form cross-functional teams to

Question

Quizplus · Accepted Answer

In its product development and marketing process, Nike gathers individuals from different departments to form cross-functional teams to develop products simultaneously. Cross-functional teams bring together different functional expertise in the development of products. The benefit of cross-functional teams is that products are developed simultaneously given the availability of this expertise, which reduces both time and cost of development. Cross-functional teams may disband upon the end of the product development phase.

Product Management -In Its Product Development and Marketing Process, Nike Gathers Individuals