Product Management
-A Banana Republic store ordering new showcase mannequins is an example of

Question

Quizplus · Accepted Answer

A Banana Republic store ordering new showcase mannequins is an example of straight rebuy. A straight rebuy occurs when a client or consumer purchases identical goods from the same supplier. In a straight rebuy, the customer also purchases the same number or amount of products and often with the same terms of purchase and transportation. Marketing campaigns target customers who engage in straight rebuy, as they help manufacturing suppliers control costs and inventory.

Product Management -A Banana Republic Store Ordering New Showcase Mannequins Is an Is