Research
-Determining whether to use Analysis of Variance or Multiple Regression occurs at which stage in the marketing research process?

Question

Quizplus · Accepted Answer

Determining whether to use Analysis of Variance or Multiple Regression occurs during the stage of developing the research plan of the marketing research process. When developing research, a marketing researcher must determine the type of data to be gathered, the sources, and sample sizes. At this stage, the researcher must also determine what type of statistical analysis will be used. Once this is determined, the research plan will include the steps to be taken when the data collection process is complete.

Research -Determining Whether to Use Analysis of Variance or Multiple Regression