Segmentation
-To gauge the values held by consumers, marketers use a List of Values (LOV), which asks about the following values except

Question

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To gauge the values held by consumers, marketers use a List of Values (LOV), which asks about the following values except attainment of middle-class status. The developers of the LOV have identified nine (9) primary values that consumers hold, among which are sense of belonging, being well-respected, warm relationships with others, and sense of accomplishment. Marketers use the list of primary values to create themes in promotional campaigns and materials. The closer the campaigns and materials are to these values, the more likely that consumers will engage them.

Segmentation -To Gauge the Values Held by Consumers, Marketers Use a a List