When devising a social marketing strategy for a community health issue, which concept is being integrated when the selection of one option inherently requires giving up on another option?

Question

Quizplus · Accepted Answer

The concept of competition is being integrated by selecting one option that inherently involves the giving up of another option. Self-interest is demonstrated when people act in their own interests. Consumer orientation is reflected in the problem-solving process directed at the target. Exchange is demonstrated when an individual gives something to get something.

When Devising a Social Marketing Strategy for a Community Health