Buying decisions that consumers typically put little thought into are known as _____.
A) snap buying
B) impulse purchases
C) high-involvement buying
D) low-involvement buying

Question

Quizplus · Accepted Answer

Low-involvement buying refers to purchases that consumers make with minimal pre-purchase planning or thought, often because the items are inexpensive or routine.

Buying Decisions That Consumers Typically Put Little Thought into Are