Weasel words are words or phrases used in advertising to _____.
A) water down or qualify a claim so that it ends up being practically meaningless
B) make meaningless comparisons with competing products
C) create a positive emotional response to the advertised product
D) None of the answers are correct

Question

Quizplus · Accepted Answer

Weasel words are used to make claims appear stronger or more attractive than they actually are by using language that waters down or qualifies the claim, making it nearly meaningless. This allows advertisers to imply something positive about their product without making a direct, provable claim.

Weasel Words Are Words or Phrases Used in Advertising to _____