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Lynx Sports Cars Is Considering Moving into a Consumer District

Question 55

Multiple Choice

Lynx Sports Cars is considering moving into a consumer district that has two other car dealerships. Which consumer attribute should Lynx most consider before committing to the move?


A) Customers have access to the product.
B) Customers have decision-making power to buy the product.
C) Customers are not already served by too many competitors.
D) Customers have a particular need the firm can serve.
E) Customers have enough money to afford the firm's product.

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