Renegade Insurance begins efforts to target the LGBTQ community, who make up a large portion of its customer base. Which external marketing force is most likely at play in this example?

Question

Quizplus · Accepted Answer

The sociocultural force is at play here as it involves understanding and targeting specific cultural and social groups, such as the LGBTQ community, which can influence consumer behavior and preferences.

Renegade Insurance Begins Efforts to Target the LGBTQ Community, Who