A sandwich shop plans to start an aggressive advertising campaign if a competing sandwich shop opens nearby. This is an example of a(n)

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This is an example of a contingency plan, which is a strategy designed to take into account possible future events or circumstances. In this case, the sandwich shop is preparing a plan of action (an aggressive advertising campaign) in response to the potential threat of a competing sandwich shop opening nearby.

A Sandwich Shop Plans to Start an Aggressive Advertising Campaign